Job Title: TikTok Shop Manager
Role: Full-Time
Location: Remote
Core Hours: 8am – 2pm PST
Salary Range: $700 - $900

ABOUT THE ROLE

As TikTok Shop Manager, you will be responsible for building our client's TikTok Shop from the ground up and managing it on an ongoing basis. You will handle everything from initial account registration and product catalog setup through to daily order operations, ad campaign management, affiliate program oversight, and monthly performance reporting. The ideal candidate has operated a high-volume TikTok Shop end-to-end and is comfortable navigating the full Seller Center toolkit.

PHASE 1 RESPONSIBILITIES — SHOP SETUP & CONFIGURATION

Shop Profile & Branding

Configure shop name, logo, banner imagery, categories, and storefront layout in Seller Center
Write a compelling, keyword-rich shop bio and description
Link the TikTok Business/Marketing Account(s) to the shop to enable shoppable video and product tagging

Product Catalog Setup

Audit the product range against TikTok's prohibited and restricted product policies and advise the client
List products individually or via bulk upload / Shopify catalog sync
Optimize product titles with niche search keywords, write detailed descriptions, and upload multi-angle imagery and demo videos
Understand and discuss with the client (and then implement) the optimal configuration for SKUs, variants, and pricing; set opening inventory levels
Submit all listings for TikTok product approval review and resolve any rejections
Conduct a test purchase to validate the full checkout and fulfillment flow

FBM and FBT Configuration

Configure FBM: Set warehouse / pickup and return addresses; create shipping templates covering rates, zones, and carrier selection
Configure FBT: enroll products, prepare inbound shipments to TikTok warehouses, and configure the free-shipping opt-in settings
If using Shopify: install and configure the TikTok channel app to enable real-time inventory and order sync
Author and publish the shop's return policy in compliance with applicable consumer protection laws
Draft 3PL to FBT ongoing inventory management plan and workflow.

Customer Service

Configure customer service notifications
Set up FAQs, saved responses, and response workflows
Establish return, refund, and cancellation handling procedures
Set escalation path for customer support issues

Advertising & Promotions Setup

Link TikTok Ads Manager to the shop and configure the primary ad account
Launch initial GMV Max campaign(s) — set target ROI, daily budget, and product selection
Set up TikTok Search Ads with relevant keyword targeting to capture intent-driven discovery
Configure TikTok Pixel if driving traffic to an external website or landing page
Build out and maintain welcome promotions, platform coupons, and launch discount strategies in Seller Center

Affiliate / Creator Program Setup

Enable and configure the Affiliate Center, including open and targeted collaboration plans
Work with our Affiliate/Creator team to set baseline and tiered commission structures across product categories
Work with our Affiliate/Creator team to establish a product seeding / free sample program and write a creator brief with content guidelines

PHASE 2 RESPONSIBILITIES — ONGOING MANAGEMENT & OPERATIONS

Daily Operations

Monitor and respond to all buyer messages within 12 hours
Verify the processing and fulfillment of new orders
Review and action open return and refund requests in line with shop policy
Monitor product and video comments for customer questions, complaints, or escalations
Check the Shop Health dashboard daily for violations, warnings, or Late Dispatch Rate (LDR) increases

Weekly Operations

Review GMV Max campaign performance (cost, orders, CPA, ROI) and adjust target ROI as needed
Audit GMV Max creative assets and exclude under-performing videos
Review inventory levels and initiate restock for SKUs approaching low thresholds
Sync inventory counts across all sales channels to prevent overselling
Review Search Ads keyword performance and refine bids and match types
Monitor and respond to product reviews; flag patterns requiring action
Update product listings as needed: pricing, imagery, descriptions, or promotional badges

Monthly Operations

Produce a full performance report covering GMV, orders, ad spend, ROAS, and affiliate ROI
Export raw order data and

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