About the role:

Gartner Analysts are industry thought leaders who create must-have insights, market predictions and best practices for a broad range of world-leading organizations. A Senior Director serves as a leader within Gartner’s Business and Technology Insights (BTI) group, establishing oneself as a credible voice within their designated market at local, regional and global levels. Utilizing exceptional research and analytical skills, a Senior Director plays a significant role in producing pragmatic and provocative insights which Gartner clients consume and apply to propel their business toward key objectives. They are a trusted source of advice for clients, reinforcing Gartner’s value every day by engaging them via in-person meetings, virtual meetings, sales support visits and Gartner conferences to discuss complex client challenges and offer appropriate recommendations.

What you will do:

Create innovative, thought provoking, and highly leveraged “must-have insights” content
Develop new insights and ideas through thought leadership and offer compelling, actionable approaches to client's needs and requests that accelerate the client's ability to act

Develop in-depth analysis to identify the root cause of a client’s barriers or overall needs and reframe thinking to drive strategy forward
Demonstrate thought leadership in establishing Insights positions across a team of analysts
Bring provocative, independent insights to Gartner leaders that can evolve the course of a research agenda
Research, analyze and predict market trends and shifts to provide clients and vendors with actionable insights
Provide clients and prospects with actionable advice aligned to their designated content area via virtual or face-to-face interactions
Create and deliver high value presentation materials on and off stage for Gartner events, industry and professional association conferences, and client briefings
Support BTI and Sales: Provide sales support serving as voice of the market to help Insights teams create content and to drive engagement with clients to make progress against their critical priorities to grow their business

Provide high quality and timely content peer review
Build credibility as an industry expert to represent Gartner insights, methodology and strategy
Actively participate in innovation, ideation, and research discussions and collaborate effectively with peers in the Insights community
Identify research process improvements or develop new processes that help the team and BTI provide excellent service delivery
Be a mentor and a coach by supporting more junior team members
Be client-centric while actively seeking to help clients engage regularly and often with Gartner insights and interactions

What you will need:

Bachelor's degree or equivalent experience; Graduate degree preferred
12+ years of relevant field or industry experience
Expertise in modern marketing measurement and marketing optimization, including marketing mix modeling (MMM), incrementality, experimentation, attribution, marketing ROI, forecasting marketing performance and outcomes, and optimizing marketing investments and resource allocation
Deep understanding of marketing analytics, customer analytics, predictive analytics, and the application of data and AI to support marketing decision making and strategic planning.
Experience helping organizations evaluate, measure, and operationalize AI-enabled analytics and decision-making capabilities, including AI ROI assessment, AI-augmented analytics, and adapting measurement approaches for AI-mediated customer journeys.
Knowledge of the data and analytics foundations, including associated technologies, required to build AI-powered marketing organizations, including analytics operating models, data management strategies, marketing intelligence systems, analytics talent development, and AI-enabled decisioning.
Demonstrate executive presence; can immediately establish credibility with executives and additional stakeholders
Strong organizational skills; ability to work under tight deadlines and produce high quality deliverables
Demonstrate excellence in research and writing ability
Strong written and verbal proficiency, analytical and presentation skills; ability to en

Sr. Director Analyst, Marketing Measurement, Analytics & AI Decisioning (Remote at Gartner