About Secfi

Secfi helps startup employees and executives navigate one of the most consequential financial decisions of their careers: what to do with their equity. We provide planning, financing, and wealth management for people whose net worth is concentrated in illiquid stock — a problem the traditional financial industry has largely ignored.

The majority of our customers are in the US. Our headquarters is in Manhattan, where our business, investment, advisory, and finance teams are based. Amsterdam is our product and engineering hub — front-end and back-end engineers and product managers, nine nationalities between us. Our customers are engineers, operators, and founders at venture-backed companies, and they expect the same level of craft from us that they put into their own products.

About the role

We're at an inflection point. We recently launched Maeve, our AI assistant specialized in what Secfi does best — equity planning and wealth strategy for startup employees. And we're evolving our portfolio value tracker, the flagship tool customers use to understand what their equity is actually worth, from a static valuation view into a live surface that weaves in pricing signals, market news, and AI-generated insights.

The product surface is expanding faster than one designer can hold. This is mostly a product design role — roughly 90% product, with the occasional landing page, campaign asset, or pitch slide in the mix. You won't be hired for brand work, but a bit of it comes with the territory.

You'll be the second designer, working alongside a senior designer who's currently remote. The design function is small and still taking shape — that's the opportunity. You'll own real surfaces from day one, help define how design works here as the team grows, and report to a manager who came up through design leadership and is invested in your craft. This is a senior IC role: if you want to go deep and help shape a function rather than slot into a fixed ladder, that's the trade on offer.

Your manager is Robin, our Senior Director of Product, Technology — a former design director. Conversations about design happen in substance, not vague reactions, and you won't need to translate your decisions into executive-speak to be heard.

What you'll work on in your first year

Maeve. Shape how customers interact with our AI assistant — how it shows up, when it speaks, how trust gets built into an interface where an LLM is advising on money. A product surface we're still defining.
Portfolio value tracker. We're layering in new data signals — real-time pricing, market news, AI-generated insights. Your job is to design how customers make sense of an increasingly rich information stream without it becoming overwhelming. Information design meets financial UX.
Core product. Continuous improvement to onboarding, advisory flows, and existing surfaces.
The occasional brand moment. A landing page, a campaign visual, a pitch slide. Roughly 10% of your time.

What we're looking for

Senior product design craft. You've shipped meaningful product work at companies where design quality mattered — SaaS, consumer, or genuinely complex tools. You can walk us through the thinking behind the work, not just the screens.

End-to-end ownership. You can run a project from discovery to ship without detailed art direction, and you're comfortable being one of two designers on the team.

Systems thinking. You design with the next ten screens in mind. Consistency without preciousness — you can extend a design system and you know when to break it.

Real curiosity about AI. You use AI tools in your own workflow and you tend to find the new one before the team does. You're excited to design for AI products too — Maeve and the tracker are where a lot of your work will land, and we want someone who sees that as the interesting part of the job.

Based in or able to be in Amsterdam, and fluent in English. Dutch is not required.

Extra point for:

Financial product experience. We don't expect you to arrive knowing equity, vesting, or tax — most of our team didn't. If you've designed for money before, great. If not, show us you can hold complexity and you'll be fine.
Brand and marketing range. Helpful for the ~10% of the role that lives there, but it's not why we're hiring you.
Design systems experience. You'll help evolve ours; prior work building or scaling one is a plus.

About Secfi

About the role

What you'll work on in your first year

What we're looking for

Practicalities

Senior Product Designer at Secfi