Job Title: Senior Data Scientist,Digital

Job Location: Boston, Massachusetts, United States of America

Job Location Type: Remote

Job Contract Type: Full-time

Job Seniority Level:

IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. We provide authenticated, privacy-enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data, advanced analytics, technology solutions and clinical research services for the life sciences industry. Learn more at www.iqviadigital.com

Technology

The Technology team drives the design, development, and operation of the platforms, data infrastructure, and AI-enabled technologies that power IQVIA Digital's portfolio of solutions. Working in close partnership with Product and Data Management teams, the organization transforms evolving client needs into secure, scalable, and high-performing technology capabilities. Built on IQVIA's industry-leading healthcare data assets and privacy-by-design principles, the team leverages modern engineering, cloud, and artificial intelligence technologies to accelerate innovation, enhance product capabilities, and deliver differentiated solutions that create measurable value for clients across the healthcare ecosystem.

SeniorData Scientist Job Description

As a Senior Data Scientist, you will lead the end-to-end development ofintelligent systems that optimize digital campaign performance across channels withinIQVIA’s Media OS platform.You willtransform complex, multi-source campaign, audience, engagement, conversion, cost-efficiency, and ROI data into scalable predictive scoring, ranking, recommendation, and decisioning solutions that improve platform selection, targeting, budget allocation, engagement, and conversion outcomes.While this role is primarily focused on data science, you will also be responsible for hands-on data engineering tasks as needed, including building and optimizing data pipelines, workflows, training datasets, and production data integrations.You will work at the intersection of machine learning, experimentation,data engineering,and production decision systems while collaborating with product managers, data engineers, software engineers, analysts, and IQVIA healthcare and ad tech domain experts.

Essential Functions

Analyze campaign performance across platforms and channels, including impressions, audience engagement, conversions, cost efficiency, ROI, lift, and incrementality.

Lead the design, development, validation, deployment, and optimization of predictive scoring, ranking, recommendation, personalization, and machine learning solutions for platform effectiveness, audience targeting, campaign planning, activation, budget allocation, and measurement.

Perform exploratory analysis and feature engineering on complex relational and multi-channel datasets, including campaign data, audience behavior, engagement signals, identity attributes, and healthcare and life sciences data.

Apply gradient boosting, learning-to-rank, statistical modeling, causal inference, uplift modeling, attribution methods, and optimization techniques to improve campaign and platform decisions.

Design and analyze A/B tests, holdouts, and other controlled experiments; define hypotheses, success metrics, evaluation frameworks, and business-impact measures.

Build, maintain, and optimize scalable batch and real-time data pipelines, workflows, training datasets, and feature pipelines that support analytics, audience forecasting, model development, and production inference within IQVIA’s Media OS platform.

Perform backend data engineering work as needed, including data modeling, warehouse design, pipeline troubleshooting, performance optimization, and integration of multi-source data across cloud environments.

Evaluate and implement generative AI and emerging AI capabilities, including large language models, retrieval-augmented generation, vector search, prompt engineering, and agentic workflows, where they provide measurable and responsible platform value.

Establish reproducible data science andMLOpspractices for testing, documentation, versioning, CI/CD, deployment, monitoring, drift detection, retraining, and continuous improvement of model accuracy and business impact.

Ensure the quality and reliability

Senior Data Scientist,Digital at Lifelancer