Headquarters: UK

URL:https://zapiet.com/

Location: Remote, with a preference for candidates based in the UK
Salary: £40,000–£50,000 per year, depending on experience
Bonus: Performance-related bonus
Reporting to: Chief Marketing Officer and Chief Executive Officer

This is a remote role, and we welcome applications from suitably qualified candidates in other locations. However, candidates based in the UK are preferred due to working hours and the need to collaborate closely with Zapiet’s leadership team.

About Zapiet

Zapiet helps Shopify merchants offer exceptional pickup, delivery and shipping experiences.

Our products are used by more than 10,000 merchants around the world, from independent businesses to some of the world’s best-known brands. We are a remote, bootstrapped SaaS company with ambitious plans for the next stage of our growth.

We are looking for a commercially focused Head of Marketing to help more merchants discover, adopt and succeed with Zapiet’s products.

The role

As Head of Marketing, your primary responsibility will be to increase revenue by driving awareness, adoption and continued use of Zapiet’s products.

You will turn our wider company and marketing strategy into focused campaigns that generate measurable results. You will own the marketing funnel, from discovery and acquisition through to activation, expansion and retention.

You will also manage and grow a team of internal and external specialists across email marketing, SEO, answer engine optimisation, content, communications and other marketing disciplines.

This is a hands-on leadership role. You should be comfortable setting strategy, managing specialists, analysing performance and stepping in to help execute when needed.

You will work closely with our CMO, CEO, product, sales, partnerships and customer support teams.

Your responsibilities

Increase product adoption and revenue

Develop and deliver marketing plans that increase installations, product adoption and recurring revenue.
Identify the biggest opportunities within our acquisition, activation, retention and expansion funnels.
Create campaigns that clearly communicate how Zapiet’s products help merchants increase revenue, reduce costs and improve their operations.
Increase adoption across Zapiet’s complete product portfolio through cross-selling, product education and lifecycle marketing.
Support new product and feature launches with clear positioning, messaging and go-to-market plans.
Develop campaigns for specific industries, merchant segments and geographic markets.
Turn merchant success stories into compelling case studies, campaigns and sales materials.

Own marketing performance

Set clear targets and KPIs for every marketing channel.
Build reporting that connects marketing activity to installations, qualified opportunities, product adoption and recurring revenue.
Monitor performance across the full funnel and identify where merchants are dropping off.
Run structured experiments to improve conversion, activation and retention.
Manage the marketing budget and allocate resources to the channels producing the strongest commercial results.
Report performance, insights and priorities directly to the CMO and CEO.

Lead and grow the marketing team

Manage and develop a team of specialists across email marketing, SEO, AEO, content and communications.
Recruit additional expertise as the marketing function grows.
Set clear goals, responsibilities and performance expectations.
Create an environment where specialists can do their best work while remaining accountable for measurable outcomes.
Coordinate internal team members, agencies, freelancers and technology partners.
Ensure campaigns are delivered on time and to a consistently high standard.

Strengthen Zapiet’s market position

Refine the positioning and messaging of Zapiet and its products.
Improve Zapiet’s visibility across search engines, AI answer platforms, industry publications and the wider Shopify ecosystem.
Build relationships with Shopify agencies, technology partners, influencers and ecommerce communities.
Identify emerging changes in SaaS marketing, ecommerce discovery and merchant buying behaviour.
Ensure Zapiet’s communic

Head of Marketing at Zapiet