About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About the role

We're a fast-growing consumer AI company giving millions of users access to the world's leading AI models — chat, image, and video generation — under one subscription. We run one of the biggest Google Ads accounts in the world, alongside a major Microsoft Ads (Bing) presence, across 40+ countries and 30+ languages.

We work AI-first: our campaigns are researched, built, and optimized with the help of AI agents (Claude), directed by a human expert. We're looking for that expert.

You'll own the performance of our Google Ads account end to end — structure, keywords, ads, bids, compliance, and growth — using Claude as your daily co-pilot for research, audits, and campaign work.

Key Responsibilities

Scaling — grow profitable spend across countries, products, and devices; find untapped markets and launch them; manage budgets and targets against real revenue and payback goals.
Keyword research — build and maintain large-scale keyword systems: discover new opportunities, validate demand, organize keywords into clean clusters (brand vs. generic AI searches), and make sure every new AI model release is covered from day one.
Ad strength & copy — keep ad quality high across the whole account: ads that mirror what people actually search, strong Ad Strength scores, and quality localization in 30+ languages.
Campaign structure — design and maintain a clean, scalable account: well-themed ad groups, sensible country tiers, no dead or duplicated inventory, and consistent naming across a very large campaign portfolio.
Compliance — solid working knowledge of Google Ads policies: trademark rules (we advertise around major AI brand names), misleading-claims policy, and how to prevent — and if needed, appeal — account-level restrictions like Limited Ad Serving.
Bid management — set and continuously adjust CPA/ROAS targets based on real revenue data per country, device, and campaign — not gut feeling.
Working with AI — use Claude and AI workflows daily to research keywords, generate and review ad copy, audit the account, and automate the repetitive parts of the job.
Monitoring & reporting — track performance the right way (letting revenue data mature before judging it), spot problems early, and quickly figure out the root cause when numbers move.

Qualifications

5+ years managing large, international Google Ads search accounts.
Claude expert — you know Anthropic's models and products well, use them daily, and understand the AI tools market as a practitioner, not just an advertiser.
Strong AI skills — comfortable working with AI assistants and agent-based workflows; you see AI as a force multiplier, not a threat.
Very solid understanding of Google compliance — trademark policy, ad review, and account-level enforcement, including recovery from restrictions.
Data-driven decision maker — comfortable with revenue metrics, CPA/ROAS economics, and payback thinking.
Structured, high-agency operator: proposes with evidence, moves fast, executes carefully, documents everything.

Nice to have

Microsoft Ads (Bing) experience.
Managing Google Ad for AI products
Subscription / consumer product acquisition background.
Basic technical skills (spreadsheet power user, some SQL or scripting).

To apply: send your CV plus a short note on the biggest account you've managed and one example of how you use AI in your day-to-day ads work.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:

Remote Work Environm

Google Ads Manager (AI Native) at Ruby Labs