Email Marketing Specialist – HubSpot, Klaviyo, Automation & Campaigns

Full-Time | Remote | U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring an Email Marketing Specialist to build, execute, and optimize email campaigns, automated workflows, and audience segmentation strategies that drive engagement, conversions, and revenue.

This is a hands-on email marketing role where you’ll own the full lifecycle — from campaign creation and copywriting to automation, list management, deliverability, testing, and performance analysis.

If you know how to turn email into a measurable growth and revenue channel, this role is a strong fit.

What You’ll Own

Email Campaign Development & Execution

Build and launch email campaigns using platforms such as:

HubSpot
Klaviyo
Marketo
Mailchimp
ActiveCampaign

Write compelling:

Subject lines
Email copy
Calls-to-action (CTAs)

Tailor messaging to different audience segments and lifecycle stages
Build and edit responsive email templates
Make basic HTML/CSS adjustments when required
Ensure campaigns are tested and error-free before launch

Email Automation & Nurture Workflows

Build automated email sequences and behavioral workflows
Create and optimize:

Lead nurture sequences
Drip campaigns
Re-engagement campaigns
Abandoned cart flows
Lifecycle campaigns

Configure triggers, timing, conditions, and audience rules
Test automation workflows to ensure accurate execution
Continuously improve sequences based on engagement and conversion data

Audience Segmentation & List Management

Manage email databases ranging from 20K to 200K+ contacts
Segment audiences based on:

Persona
Lifecycle stage
Engagement
Geography
Customer behavior

Maintain clean and organized contact data
Remove or suppress bounced, inactive, and high-risk contacts
Protect overall list quality and sender reputation

Deliverability & Compliance

Monitor email deliverability, inbox placement, and sender reputation
Support configuration and management of:

SPF
DKIM
DNS settings
Suppression lists

Monitor bounce rates, spam complaints, and unsubscribe activity
Maintain compliance with applicable requirements including:

CAN-SPAM
GDPR
CCPA

Testing & Performance Optimization

Run structured A/B tests across:

Subject lines
Email copy
CTAs
Send times
Content variations

Track key performance metrics including:

Open rates
Click-through rates (CTR)
Conversions
Unsubscribe rates
Bounce rates

Identify underperforming campaigns and implement improvements
Use performance data to continuously improve engagement and conversion

Reporting & Revenue Attribution

Build weekly and monthly email performance reports
Track conversions and revenue attribution across ESP, CRM, and analytics platforms
Identify trends and opportunities within campaign data
Translate performance results into actionable recommendations
Share insights with marketing and sales teams

Required Experience & Skills

2+ years of professional email marketing experience
Hands-on proficiency with at least one major ESP:

HubSpot
Klaviyo
Marketo
Mailchimp
ActiveCampaign

Experience building email campaigns and automated workflows
Strong audience segmentation and list management skills
Strong email copywriting skills
Basic HTML/CSS knowledge for email templates
Strong proficiency with Excel or Google Sheets, including:

VLOOKUPs
Pivot tables
Data segmentation

Understanding of email marketing metrics and optimization
Strong attention to detail
Strong written and verbal English communication
Availability during U.S. business hours

Nice to Have

Experience managing databases of 50K+ contacts
Experience with deliverability tools such as:

Litmus
GlockApps
Postmark

Email Marketing Specialist at Pavago