Demand Generation Manager (HubSpot)

Full-Time | Exempt | Remote - Eastern or Central Time Zone Candidates Only

Help Transform Education Through Data-Driven Marketing

At Instructional Empowerment, our mission is bold: to end generational poverty and eliminate achievement gaps through redesigned rigorous Tier 1 instruction that ensures deeper learning for ALL students.

Every day, we partner with school districts across the country to improve teaching and learning by equipping educators with proven instructional frameworks that drive meaningful student outcomes.

We're seeking a strategic, data-driven Demand Generation Manager to lead our digital demand generation efforts and build a high-performing marketing engine that increases awareness, engagement, and qualified pipeline among K–12 education leaders. "This is an individual contributor role with enterprise-wide ownership of digital marketing strategy and execution."

This role owns the strategy, execution, and optimization of our digital marketing ecosystem—including paid media, marketing automation, website optimization, analytics, and marketing technology. You'll work closely with Sales, Customer Success, Product Marketing, and Executive Leadership to generate measurable business growth while helping educators access solutions that transform teaching and learning.

The ideal candidate combines strategic thinking with hands-on execution, thrives in a fast-paced environment, and enjoys using technology and analytics to solve complex marketing challenges.

What You'll Do

Demand Generation Strategy

Develop and execute integrated demand generation strategies that drive qualified leads and measurable pipeline growth.
Plan and manage multi-channel marketing campaigns across paid media, email, webinars, events, website content, and landing pages.
Build campaigns that engage prospective customers throughout every stage of the buyer journey.
Partner with Product Marketing to translate product capabilities into compelling, customer-focused messaging and campaign positioning.
Align marketing initiatives with organizational growth objectives and business development priorities.

Paid Media & Digital Marketing

Plan, execute, and optimize paid advertising campaigns across Google Ads, LinkedIn, Meta, YouTube, and other digital platforms.
Develop audience targeting strategies focused on superintendents, district leaders, principals, instructional leaders, and classroom educators.
Manage campaign budgets while maximizing return on advertising spend (ROAS).
Continuously test and optimize ad creative, messaging, landing pages, and audience segmentation to improve campaign performance and conversion rates.

Marketing Automation & HubSpot Administration

Serve as the organization's primary HubSpot administrator.
Manage CRM data integrity, segmentation, lead scoring, workflows, forms, landing pages, dashboards, and marketing automation.
Develop and optimize lead nurturing programs that move prospects through the marketing and sales funnel.
Support efficient lead lifecycle management and marketing-to-sales handoff processes.

Marketing Technology, Analytics & Reporting

Own the implementation and optimization of marketing tracking infrastructure using Google Tag Manager and Google Analytics 4 (GA4).
Ensure accurate measurement of website activity, campaign performance, attribution, and conversion events.
Maintain marketing integrations between HubSpot and Salesforce to ensure data accuracy and operational efficiency.
Build dashboards and executive reports that provide visibility into campaign performance, marketing-sourced pipeline, and return on investment.
Analyze marketing data and provide actionable recommendations that improve campaign effectiveness and business results.

Website & Conversion Optimization

Manage website conversion strategies, including landing page development, testing, and optimization.
Conduct A/B testing to improve conversion rates and lead generation performance.
Support SEO, Answer Engine Optimization (AEO), and website user experience initiatives that increase organic visibility and engagement.

Cross-Functional Collaboration

Partner closely with Sales, Customer Success, Product Marketing, and Executive Leadership to ensure alignment across marketing initiatives.
Collaborate with Sales Leadership to improve lead quality, conversion rates, pipeline velocity, and marketing contribution.
Support product launches, go-to-market initiatives, and strategic ma

Demand Generation Manager (HubSpot) at name