This is a remote position.

We are looking for a CRM Campaign Analyst to join the CRM and Personalisation area within a banking environment. The role focuses on building and executing CRM campaigns in SAS CI Studio, supporting customer targeting and personalisation initiatives across cards, payments, SOHO, and small business segments.

This is a hands-on role requiring practical experience with campaign execution, segmentation logic, and customer selection validation in a structured CRM environment.

Responsibilities

Build CRM campaigns independently in SAS CI Studio
Work with business and IT teams to define and implement campaign logic
Support personalisation initiatives across cards, payments, SOHO, and small business areas
Validate correctness of customer selection for campaigns
Perform campaign testing independently, focused on customer selection accuracy
Support improvements in CRM campaign processes and personalisation logic
Maintain clear documentation of campaign assumptions, logic, and results

Requirements

Hands on experience with SAS CI Studio
Experience in CRM campaign management, marketing automation, or customer personalisation
Ability to independently build and execute campaigns
Strong understanding of segmentation and customer selection logic
Analytical mindset and attention to detail
Ability to work with business and IT stakeholders
Good communication skills

Nice to have

Experience with PEGA CDH
Experience in banking, payments, cards, or small business segments
Experience with customer journey optimisation or personalisation strategy
Experience testing campaign logic and validating target groups

Benefits

Solid, competitive salary
•Work in multilingual, multinational and multicultural environment on international projects
•Comprehensive healthcare
•Long-term B2B contract with stable project pipeline
•Remote work model

Originally posted on Himalayas

CRM Campaign Analyst at Madiff