Who we are:

Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. As labor constraints rise, costs increase, and global competition intensifies, automation is no longer optional for manufacturers that want to stay competitive.

We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. By removing the traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency without large upfront capital investment.

Backed by leading investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is scaling rapidly and building the foundation for a new era of high-performance, Made in America production.

About the team:

Formic’s Sales Team drives adoption of automation across SMB and mid-market manufacturing. The team partners closely with Engineering, Solutions, and Customer teams to educate manufacturers, develop territory strategies, and build pipeline through disciplined outreach and consultative selling.

About the role:

As an Automation Sales Manager, you will be responsible for revenue growth and market expansion within your territory. You will develop and execute a strategic territory plan, build deep knowledge of the regional manufacturing landscape, and establish trusted relationships with manufacturers, integrators, and strategic partners.

You will work directly with customers to evaluate automation opportunities, define project requirements, and collaborate with Engineering and Solutions teams to develop system concepts. You will also lead commercial negotiations and own the full sales cycle from initial engagement through contract execution.

This is an individual contributor role responsible for driving territory growth, building a strong pipeline, and delivering consistent revenue performance.

In this role you will:

Own and execute a regional territory strategy to drive pipeline growth and revenue attainment
Generate and qualify new business opportunities within SMB and mid-market manufacturing accounts
Lead consultative discovery conversations and on-site meetings with manufacturing decision makers
Develop tailored automation solutions in partnership with Solutions and Engineering teams
Advance opportunities through the full sales cycle from prospecting to contract execution
Build and maintain executive-level relationships across plant, operations, and ownership stakeholders
Represent Formic at industry events and trade shows to expand regional market presence
Maintain accurate CRM data, pipeline visibility, and forecast accuracy
Analyze regional manufacturing trends, competitor activity, and buyer dynamics to refine territory strategy

What makes you a great fit:

Proven success in full-cycle B2B sales with consistent revenue attainment
Experience owning and growing a geographic territory independently
Demonstrated ability to proactively build pipeline in new or underpenetrated markets
Strong understanding of manufacturing operations and industrial buying processes
Ability to navigate multi-stakeholder buying committees and technical decision makers
Analytical mindset with the ability to quantify value and clearly communicate ROI
Proficiency with Salesforce or comparable CRM systems
Willingness and ability to travel up to approximately 75 percent within the assigned region
Comfort operating in a fast-growth environment with evolving processes and priorities

Our Total Rewards:

At Formic, we believe people do their best work when they feel supported both professionally and personally. That’s why we offer a comprehensive benefits and perks package for full-time, U.S.-based team members, including:

Equity in Formic: Participate in our stock option program and share in the success of a fast-growing start-up backed by leading global investors
Competitive & Uncapped Commission Structure: Designed to reward performance and impact in commission-eligible roles
Comprehensive Healthcare Coverage: Medical, dental, and vision insurance through Blue Cross Blue Shield and Unum, with 99% of employee premiums covered and 75% coverage for dependents, with optional buy-up plans available
Additional Insurance Benefits: FSA and DCFSA, life insurance, short-term disability, and long-term disability through Unum, all 100% employer-paid
Employee Assistance Program (EAP):

Automation Sales Manager at Formic