About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About the role

We are looking for a high-performance Ad Creative Producer with experience in iGaming, online casinos, sweepstakes, or betting industries. This is not a branding-only role; it is a performance marketing role where your creatives directly impact CPA, ROAS, and revenue. You will generate scroll-stopping ad concepts, lead rapid testing cycles, collaborate daily with User Acquisition Managers, optimize creatives based on real-time data, and operate within a compliance-sensitive environment. You will report to the Ad Creative Lead and work closely with the User Acquisition team.

Key Responsibilities

Lead ideation and development of high-converting ad creatives, including casino-native angles (jackpots, wins, bonuses, urgency, competition, FOMO), gameplay ads, UGC-style videos, statics, and AI-generated creatives.
Ensure all creatives comply with sweepstakes regulations and ad platform policies.
Rapidly iterate concepts based on performance data and maintain high production velocity for Meta and Google Display campaigns.
Structure systematic A/B testing frameworks, identify winning patterns, and scale top-performing creatives.
Analyze creative-level metrics (CTR, Hook Rate, CVR, CPA, ROAS), generate hypotheses based on trends, provide structured performance insights, and continuously refine messaging and creative hooks.
Monitor iGaming and sweepstakes advertising trends, analyze competitor creatives and funnels, identify emerging angles in online casino advertising, and stay informed about compliance and policy updates.
Collaborate closely with User Acquisition Managers, designers, and content creators to execute concepts, participate in brainstorming sessions, and contribute to improving internal creative systems.

Qualifications

3+ years of experience in ad creative production with a proven track record of producing high-performing performance ads.
Experience in iGaming, online casino, sweepstakes, or betting industries, including working in compliance-sensitive or regulated advertising verticals.
Strong understanding of Meta and Google Ads ecosystems and deep knowledge of performance metrics such as CPA, ROAS, and LTV.
Experience running structured creative testing frameworks and proficiency in AI tools for creative production, including image, video, scripting, and editing.
Ability to analyze data and extract actionable insights to optimize creative performance.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:

Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1tzxGX4Uu7Ts_HCLFXESKLnKaaBfVCPf1f9AYZPrkjJM/preview?tab=t.0

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer d

Ad Creative Producer (iGaming / Social Casino) at Ruby Labs