Title: Go-To-Market Engineer

Location: Remote US

Reports To: Vice President of Revenue Operations

Compensation: $110,000-140,000 base salary plus benefits and equity

About Brilliant:

Brilliant is an innovative branded products and corporate gifting company. Built with our clients in mind and a focus on creativity and technology, Brilliant curates, produces, and helps companies distribute memorable branded merchandise and custom products. Whether it's newsworthy press kits, welcome gifts for new employees, merchandise sets to promote a product launch, or giveaways people love - our team of retail trend experts and designers work together to produce impactful products that bring brands to life.

As a full-service partner, we offer product concepting, sourcing, design, custom packaging, merch collections, company stores, touchpoint gifting, warehousing, fulfillment and distribution.

Technology is part of our DNA. Our proprietary systems gives clients instantaneous access to important information and tools, including real-time inventory data, on-demand fulfillment services, and convenient 3rd party system integrations, such as Salesforce, Workday, and Zapier - reducing busy work and creating a seamless experience for gift givers and receivers.

About the Role:

Brilliant builds the technology and operations behind some of the world's most thoughtful corporate gifting programs. As our GTM Engineer, you'll own the systems and data that power how we find, win, and grow customers.

We are looking for a builder. As our first GTM Engineer, you'll spend your time designing lead scoring models, managing our Salesforce infrastructure, turning intent signals into actionable sales queues, and building AI-powered workflows that reduce manual analysis across the revenue team. You'll sit at the center of Sales, RevOps and Marketing - and you'll have real ownership over the tools and insights that drive decisions.

What You’ll Do:

Salesforce & GTM Infrastructure

Serve as a technical owner of our Salesforce environment, managing data integrity, workflow automation, integrations, and reporting/dashboards
Design and maintain lead/account scoring models, routing logic, and lifecycle stage definitions inside SFDC
Continuously improve the GTM tech stack to ensure clean data flows between Salesforce and connected tools
Ensure ABM campaigns are properly recorded in Salesforce, including QA of workflows, lifecycle stage accuracy, and campaign member statuses
Own post-event lead capture, follow-up workflow setup, and pipeline attribution in Salesforce for all field events, activations, and webinars
Maintain CRM data hygiene, list management, and campaign member statuses to ensure accurate MQL tracking and attribution across all active programs

Intent & Signal Intelligence

Maintain and optimize the UserGems integration including Salesforce data flows, job change alert routing, and intent signal surfacing
Partner with Marketing on audience strategy, targeting criteria, and how UserGems signals connect to ABM channels (LinkedIn + Google)
Expand our intent data stack by evaluating, integrating, and maintaining additional sources alongside UserGems
Build automated workflows that translate intent signals into prioritized, actionable lead queues in Salesforce

AI-Powered Data Aggregation & Analysis

Own reporting and analysis that measures the impact of our tooling and process, including UserGems, LinkedIn Sales Navigator and more
Use Claude and other AI tools to aggregate, clean, and synthesize data across disparate GTM sources
Build AI-assisted tools that surface insights on accounts, personas, and pipeline health that reduces manual analysis time and improves decision quality
Automate insights from home grown tools in Salesforce, including automated alerts and playbooks sent to the account team, leveraging AI-powered workflows
Partner with Marketing and Rev Ops as the primary analytical thought partner, proactively automating recurring reporting workflows and surfacing performance insights that inform campaign strategy and budget decisions

Marketing Attribution

Design, build, and maintain attribution models that accurately reflect how marketing investments and sales initiatives drive pipeline and revenue
Experience building and owning marketing attribution models and measuring/analyzing performance data across all active marketing channels such as paid media (LinkedIn, Google), ABM programs, email campaigns, an

Go To Market Engineer at Brilliant