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About This Role:

The Account Development Representative (ADR) is responsible for identifying and prospecting potential buyers in key named client accounts. The role works closely with account team members to expand the Forrester footprint and identify additional revenue sources. The ADR’s are measured on the number of qualified meetings completed and number of opportunities sourced. There are three levels of ADRs, based on performance, team contribution, and skill development.

Job Description:

Generate new demand in named accounts for the account managers to pursue.
Execute on persona-based, tactical, and strategic prospecting campaigns.
Leverage all available channels (phone, email, social) to secure new meetings.
Identify new buying groups suitable for Forrester Decisions products.
Pick up and contact account-specific inbound leads.
Proactively partner with marketing and provide feedback and enhance the revenue engine.
Proactively partner with your sales colleagues and broader account team to drive growth within your named accounts.
Stay up to date with the latest developments within your named accounts.
Assist with sales-led events where appropriate.
Maintain the CRM system ensuring all activities are logged accurately.

Job Requirements:

Skills

Strong analytical and problem-solving skills.
Advanced verbal and written communication skills.
Strong interpersonal skills.
Proven collaboration and partnership capabilities.
Excellent time management skills.
Meticulous attention to detail.

Behavior

Self-starter who takes initiative to achieve goals.
Curious and willing to take ownership of progression.
Team player who is coachable and eager to learn.
Disciplined and takes accountability for results.

Knowledge

Comprehensive grasp of Forrester’s value proposition.
Strong knowledge of the B2B sales landscape.
Proficient in prospecting techniques and best practices.
Familiarity with key technologies and their applications.

We’re a network of knowledge and experience leading to richer, fuller careers. Here, we’re always learning. Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it. It’s a place where everyone is given the tools, support, and runway they need to go far. We’ll be right there beside you, every step of the way.

Let’s be bold, together.

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Here at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester’s recruitment process. If you would like to discuss a reasonable accommodation, please reach out to accommodationrequest@forrester.com.

Data Protection

The information provided by you in this application will be used for the purposes of recruitment and, for successful applicants only, for personnel administration and management purposes and to comply with the employer’s obligations regarding the retention of employee records. If your application is unsuccessful, Forrester Research, Inc., its subsidiaries, affiliates, and/or service providers (collectively “Forrester”) will retain your personal information on secure file solely to consider you for future recruitment opportunities.

By submitting your resume/CV, you consent to Forrester’s retention of the information provided on a secure file for personnel administration and management purposes and/or in order to consider you for future employment opportunities and to the transfer of the information provided to: Forrester’s offices in the US and other countries outside the European Economic Area; and Service providers engaged by Forrester for the purposes of processing applications for employment who may be located outside the European Economic Area.

Originally posted on

Business Development Rep I at Forrester Research, Inc. (US)