Sonatype is the software supply chain security company. We provide the world’s best end-to-end software supply chain security solution, combining the only proactive protection against malicious open source, the only enterprise grade SBOM management and the leading open source dependency management platform. This empowers enterprises to create and maintain secure, quality, and innovative software at scale.

As founders of Nexus Repository and stewards of Maven Central, the world’s largest repository of Java open-source software, we are software pioneers and our open source expertise is unmatched. We empower innovation with an unparalleled commitment to build faster, safer software and harness AI and data intelligence to mitigate risk, maximize efficiencies, and drive powerful software development.

More than 2,000 organizations, including 70% of the Fortune 100 and 15 million software developers, rely on Sonatype to optimize their software supply chains.

Sonatype is hiring a Marketing Growth Manager to own and optimize our external pipeline generation partners. This person will be accountable for driving campaigns, qualified meetings, pipeline creation, and continuous improvement across inbound and outbound demand motions.

This role is ideal for someone who is revenue-oriented, analytical, and excited to explore how AI, automation, agentic workflows, and modern GTM tools can improve sales development. The right candidate will manage a strong operating cadence with our external partners while testing new ways to identify accounts, prioritize buyers, personalize outreach, accelerate follow-up, and improve conversion.

This role sits at the intersection of Marketing, Sales, Revenue Operations, and pipeline generation partners.

Key Responsibilities:

Optimize Pipeline Generation Programs

Own the performance of Sonatype’s pipeline generation partners across regions, campaigns, and sales segments.

Set clear weekly, monthly, and quarterly expectations for qualified meetings, opportunity creation, pipeline generation, follow-up speed, activity quality, and conversion rates.

Run weekly performance reviews, campaign standups, goal setting and SLA tracking with pipeline generation partners and marketing counterparts.

Hold sales and partners accountable to quotas, quality standards, messaging, follow-up expectations, and data hygiene requirements.

Identify performance gaps quickly and drive corrective action through, process improvements, targeting changes, or partner escalation.

Drive Inbound and Outbound Pipeline Generation

Partner with Marketing and Sales to convert inbound demand into qualified pipeline through timely, personalized follow-up.

Build and manage outbound programs targeting priority accounts, personas, buying groups, and use cases.

Collaborate with Product Marketing, Field Marketing, Performance Marketing, Marketing Operations, and Sales to ensure pipeline generation programs are aligned to clear ICPs, relevant personas, compelling messaging, campaign priorities, and timely business triggers across inbound and outbound motions.

Evaluate which accounts, personas, messages, offers, and channels generate the strongest meeting and pipeline outcomes.

Modernize Execution with AI and Automation

Test AI, agentic workflows, automation platforms, enrichment tools, intent data, personalization tools, and outbound sequencing technologies to improve external partner productivity and conversion.

Design experiments to improve account research, buyer identification, message personalization, lead scoring, call preparation, meeting booking, nurture, and re-engagement.

Develop workflows that leverage and extend Sonatype’s GTM systems, including Salesforce, HubSpot, and Gong.

Improve Messaging, Targeting, and Conversion

Partner with Marketing to translate Sonatype’s positioning into effective pipeline generation messaging, outreach frameworks, engagement strategies, and persona-specific campaign guidance across inbound and outbound programs.

Analyze conversion by persona, account type, segment, campaign, use case, channel, and sales team to identify what is working and what needs to change.

Create feedback loops between Sales, Marketing, Product Marketing, Campaigns, and external pipeline generation partners so market insights and field learnings continuously improve targeting, messaging, and engagement strategies.

Manage Metrics, Reporting, and Cadence

Own reporting and performance analysis across pipeline generation programs, including inbound, outbound, account-based, and partner-supported motions.

Track core metrics including speed-to-lead, meetings booked, meeting acceptance, meeting show rates, opportunity conversion, pipe

Marketing Growth Manager, Global Programs at Sonatype