Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

Role Summary

The Industry Principal (IP) is a highly visible, strategic role responsible for shaping PTC’s growth and market strategy within a specific industryvertical. Acting as a trusted advisor to customers and internal stakeholders, the IP brings deep industryexpertise, executive engagement, and market insight to help drive early-stage pipeline creation, strategic account expansion, and long-term growth opportunities.

This role partners closely with Sales, Productmanagement, Marketing,Partners, Services, and executive leadership to align PTC’s solutions and go-to-market strategy with evolving industry challenges and transformation initiatives. The Industry Principal will help define scalable industry salesplays, strengthen executive relationships, influence solution direction, and position PTC as a strategic industry leader.

Success in this role requires strong domainexpertise, executive presence, strategic thinking, and the ability to translate industry trends and business priorities into measurable customer and business outcomes.

The ideal candidate brings deep industry credibility and an established network of executive relationships that can help expand strategic engagement and accelerate access within priority accounts.

Key Responsibilities

Serve as a trusted industry advisor to customers, sales teams, and executive leadership

Engage with C-level stakeholders toidentifybusiness challenges, transformation priorities, and strategic opportunities.

Leverage industry relationships and executive networks to expand access, strengthen customer engagement, andidentifynew strategic opportunities

Drive early-stage pipeline creation and strategic account engagement across priority accounts

Develop scalable industry go-to-market plays, messaging, and executive engagement strategies

Partner closely with account teams on strategic account planning, stakeholder mapping, and opportunity progression

Leverage industryexpertiseand relationships to expand executive access and strengthen PTC’s market presence

Collaborate with Product, Marketing, Services, and Partners to align industry priorities and influence roadmap direction

Build and strengthen relationships with strategic partners and GSIs to drive aligned go-to-market execution and customer outcomes

Represent PTC at customer meetings, conferences, and industry events to elevate thought leadership and market awareness

Provideindustry insights, competitive intelligence, and customer feedback to improve positioning and solution strategy

Mentor and enable GTM teams on industry trends, business value messaging, and executive engagement approaches

Qualifications

15+ years of experience within Aerospace and Defense , including enterprise customer engagement and strategic sales support

Strong industryexpertisewith deep understanding of market trends, business drivers, and customer challenges

Demonstrated ability to engage and influence executive and C-level stakeholders

Proven experience supporting complex enterprise sales cycles and strategic account growth

Strong executive presence with exceptional communication, presentation, and relationship-building skills

Ability to translate business priorities into strategic technology and transformation discussions

Established industry network and relationships preferred

Industry Advisor- Aerospace and Defense at PTC