Ready to dive into the dynamic world of orthodontic and dental marketing? Join us as a Google Ads Specialist, where you'll craft and optimize lead generation campaigns, troubleshoot performance issues, and identify strategic growth opportunities. With a data-driven approach and access to cutting-edge tools, you'll analyze performance, communicate effectively with clients, and ensure budget pacing to drive success. If you're passionate about delivering results and thrive in a fast-paced, collaborative environment, this role is your ticket to making a measurable impact in the digital marketing arena.
POSITION OVERVIEW

As a Google Ads Specialist on our Paid Search team, you will be responsible for creating and optimizing lead generation campaigns within specified budgets across various media channels, primarily focusing on Paid Search and including Display and Adroll remarketing. You will proactively identify areas of opportunity and improvement, collaborate with the team to develop new strategies, and analyze performance data using various tools to drive campaign success. Effective communication with clients and the Partner Success team, precise budget pacing, content creation, and proficiency in online tools are essential aspects of this role. If you're passionate about delivering results, thrive in a collaborative environment, and enjoy staying ahead of industry trends, this position offers an exciting opportunity to impact digital marketing significantly.

RESPONSIBILITIES

Campaign Management: Creation & ongoing optimization of lead generation campaigns in the orthodontic and dental niche.
Performance Troubleshooting: Meeting certain KPIs within a range of budgets and across multiple media channels (primarily paid search, some Display, and Adroll remarketing).
Strategy Identification: Proactively identifying key areas of opportunity & improvement within accounts. Working with the whole team to support and create new strategies.
Data-Driven Analysis: Using various tools to analyze performance and recommend strategy (e.g., Auction Insights, Zip Analysis, Keyword Planner, Ad Preview Tool, Local Search Trends, etc.)
Communication: Owning ad performance. Working with the Partner Success team to answer partner questions, communicate strategy updates, & provide recommendations.
Budget Pacing: Daily monitoring of spend and bids to ensure clients are on track to hit monthly budget plans.
Content Creation: Creating precise, quality ad copy specific to client goals and priorities.
Online Tools: Using a range of online tools such as ClickUp, HighLevel (CRM), Slack, Zoom, Gmail, and Google Workspace.

RESULTS EXPECTED

Successful Lead Generation Campaigns: Drive the creation and ongoing optimization of lead generation campaigns in the orthodontic and dental niche, resulting in increased lead volume and quality for clients.
Achievement of Key Performance Indicators (KPIs): Meet specified KPIs within allocated budgets across multiple media channels, primarily focusing on Paid Search but also including Display and Adroll remarketing, demonstrating effectiveness and ROI to clients.
Strategic Identification of Opportunities: Proactively identify key areas of opportunity and improvement within client accounts, collaborating with the team to develop and implement new strategies that enhance campaign performance and drive results.
Data-Driven Decision-Making: Utilize a range of analytical tools to analyze campaign performance, identify trends, and recommend strategic adjustments to optimize performance and maximize ROI for clients.
Effective Communication and Client Satisfaction: Own ad performance and communicate effectively with clients and the Client Success team, providing timely updates, answering questions, and offering recommendations that align with client goals and priorities, ensuring high levels of client satisfaction.
Budget Pacing and Content Quality: Monitor daily spend and bids to ensure clients are on track to hit budget plans each month, while also creating precise, quality ad copy tailored to client goals and priorities, maintaining consistency and accuracy across campaigns.
Utilization of Online Tools: Effectively utilize a range of online tools and platforms such as ClickUp, HighLevel (CRM), Slack, Zoom, and Google Workspace to streamline workflow processes, enhance collaboration, and optimize campaign management efficiency.
Continuous Improvement and Adaptability: Continually refine processes, identify and address challenge

Google Ads Specialist- Paid Media (Orthodontic & Dental Marketing Agency) at HIP