Role Overview

Join the Search Engine Marketing (SEM) bidding team to shape the future success of the company. Work in collaboration with cross-functional teams to measure and manage the performance and optimization of paid search program across UK & FIGS markets. Adopt AI to make systems run faster, improve data analysis, and uncover deeper insights.

What You Will Do

Produce original analyses to optimize SEM bidding strategies, implement improvements to automated paid marketing systems, and measure the true return of SEM spend. Leverage AI tools and technologies to enhance efficiency and streamline workflows.

Why It Might Be a Fit

This role requires expertise in data analysis, SQL, and statistical analysis techniques. Experience with AI tools and a passion for learning and self-improvement are also essential. The ideal candidate will have a genuine eagerness to expand their knowledge and application of AI within SEM, data, and bidding.

Requirements

Bachelor's degree in Business / Maths / Statistics or a related quantitative field
2+ years experience working in a data analytics position, preferably in a digital marketing environment
Expertise in interrogating data using SQL and writing custom SQL queries
Understanding of statistical analysis techniques used for experimental design
Experience using AI tools in day-to-day workflow
Excellent verbal and written communication skills
Ability to manage multiple projects, prioritize tasks, and meet deadlines

Benefits

Competitive compensation packages
Flexible schedule and work-life balance
Donation matching
Tuition assistance
Lifestyle benefit
Travel perks
Employee assistance program
Health benefits
Generous referral scheme

Originally posted on Himalayas

Senior Analyst, SEM Bidding at TripAdvisor