Position Summary

As the Marketing Operations Lead at the National Council for Mental Wellbeing, you will serve as the campaign architect behind a high-performing growth marketing team. You’ll own the systems, workflows, analytics, and automation frameworks that connect marketing activity to measurable business outcomes — ensuring that campaigns for programs like Mental Health First Aid, NatCon, and a growing portfolio of new products are executed cleanly, tracked accurately, and continuously optimized. You’ll partner closely with Business Development, Enterprise Technology, and Revenue Operations, and serve as the operational backbone of a team of expert individual contributors who are driving significant revenue for the organization.

This is an individual contributor role with no direct reports. You’ll be joining a team of peer-level strategic leads, each responsible for multimillion-dollar marketing programs — which means you’ll do both strategic and executional work, and you’ll thrive in that environment. While this position can be done remotely from anywhere in the U.S., you must primarily accommodate our Washington, D.C. business hours of 8:30 a.m. to 5:00 p.m. ET.

Key Responsibilities

Strategic Ownership & Operating Model

Own the Marketing Operations roadmap, aligned to departmental and organizational priorities.
Define and maintain governance for campaign setup, tracking, segmentation, and data quality.
Serve as the primary liaison between Marketing and Enterprise Technology to translate requirements for automation, segmentation, tracking standards, lead lifecycle, and reporting.
Identify, design, and pilot responsible AI-enabled approaches — including advanced prompting and agentic workflow design — to improve operational efficiency while maintaining data quality and governance.

Data, Analytics & Measurement

Build and maintain reporting that connects marketing activity to outcomes, including funnel performance, attribution, and ROI.
Own campaign taxonomy, tracking standards (UTMs, naming conventions), and KPI consistency across teams.
Develop dashboards and performance readouts; translate insights into clear optimization actions.
Partner with BI/Data, Enterprise Technology, and Business Development to improve data integrity, segmentation, enrichment, and reporting usability.

Lead Generation & Revenue Operations

Operationalize lead-generation programs across channels with clear tracking and measurement.
Co-own lead lifecycle governance (MQL/SQL criteria, routing, SLAs) with Revenue Ops and Sales Ops.
Build and optimize lead scoring, routing, enrichment, and exception handling; monitor and resolve lead-flow issues.
Strengthen funnel visibility and attribution readiness through campaign hygiene and consistent data definitions.

Marketing Automation & Lifecycle Optimization

Manage the marketing automation platform (Marketo), including architecture, governance, and day-to-day administration.
Design scalable automation programs including nurture, lifecycle, re-engagement, and event/webinar journeys.
Govern automation rules, triggers, personalization, segmentation logic, and reusable components to improve efficiency and consistency.

Cross-Functional Collaboration & Enablement

Participate in campaign kickoffs to define measurement plans, audience strategy, segmentation needs, and operational requirements.
Translate marketing-ops concepts into clear guidance, training, and documentation for non-technical partners.
Ensure all campaigns and messaging are standardized and reportable in a systematic way across platforms — from ad to email to web page to lead intake.

Required Qualifications

6+ years of experience in marketing operations, lifecycle marketing, analytics, or a closely related field.
Marketo Certified Expert (MCE) required — candidates must be certified and able to hit the ground running.
Deep, hands-on Marketo administration experience including architecture, automation, and governance.
Experience with CRM platforms and partnering with CRM teams (MS Dynamics 365 or similar).
Strong marketing campaign operations experience, including QA and documentation discipline.
Strong analytics and data fluency: funnel analysis, segmentation strategy, and KPI development.
BI/reporting skills (e.g., Tableau, Power BI) and demonstrated ability to turn insights into action.
Proven lead-management optimization experience: scoring, routing, and SLA management.
Experience with B2B and B2C funnels and lifecy

National Council for Mental Wellbeing Marketing Operations Lead at Positively Partners