Join one of the nation’s leading and most impactful health care performance improvement companies.Over the years, Health Catalyst has achieved and documented clinical, operational, and financial improvements for many of the nation’s leading healthcare organizations. We are also increasingly serving international markets.Our mission is to be the catalyst for massive, measurable, data-informed healthcare improvement through:

Data: integrate data in a flexible, open & scalable platform to power healthcare’s digital transformation
Analytics: deliver analytic applications & services that generate insight on how to measurably improve
Expertise: provide clinical, financial & operational experts who enable & accelerate improvement
Engagement: attract, develop and retain world-class team members by being a best place to work

Product Marketing Manager – Consumer Experience

The Product Marketing Manager (PMM) owns product marketing across the Consumer Experience portfolio, leading positioning, messaging, go-to-market execution, and sales enablement. This role partners closely with Product, Sales, and subject matter experts to drive pipeline, adoption, and revenue impact.

This is a portfolio-focused role (not a single-product PMM), leveraging scalable frameworks and AI-enabled tools to deliver high-quality, consistent outputs at scale.

What You’ll Do:

Portfolio Ownership & Messaging

Own positioning and messaging across the Consumer Experience portfolio, ensuring every product is clearly differentiated and consistently represented in the market
Translate inputs from Product and SMEs into compelling narratives that resonate with buyers and drive action
Present findings, insights, and recommendations to leadership with clarity and confidence

Go-to-Market & Revenue Enablement

Execute go-to-market plans for new products, releases, and enhancements, tying messaging directly to pipeline and revenue goals
Arm Sales with the assets, plays, and insights needed to move deals from lead to close, including:
- Battle cards
- Objection handling frameworks
- ROI narratives
- Buyer-aligned sales motions
Deliver high-impact sales enablement using structured frameworks and tools
Present directly to Sales teams and engage in the field when it matters most

AI & Scalable Content

Maintain structured messaging inputs (e.g., personas, use cases, value drivers) used in AI-powered tools
Ensure AI-generated and templated content is accurate, consistent, and aligned to market realities
Continuously improve reusable messaging assets to drive efficiency and scale

Market Insight & Client Engagement

Engage regularly with clients and prospects to validate messaging and stay ahead of market trends
Own the Consumer Experience Client Advisory Board, including:
- Agenda setting and facilitation
- Synthesizing client insights
- Translating feedback into sharper positioning and more effective GTM strategies
Support client-facing conversations with clear, confident articulation of value

What You’ll Bring

5–8 years of product marketing experience in healthcare SaaS or health tech (consumer- or patient-facing solutions strongly preferred)
Proven track record managing a product portfolio (not just a single product)
Experience building sales enablement programs that drive pipeline, including assets, plays, and supporting data
Exceptional storytelling and presentation skills; comfortable in sales meetings, advisory boards, and executive reviews
Strong public speaking and client-facing presence
Sharp written and verbal communication skills
Ability to synthesize complex inputs into clear, compelling messaging
Comfortable working within defined frameworks while managing shifting priorities
Experience partnering closely with Sales and Product Management

Education

Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)

Growth Opportunity

• Opportunity to expand scope and ownership as the domain and product portfolio evolve

The above statements describe the general nature and level of work being performed in this job function

Data: integrate data in a flexible, open & scalable platform to power healthcare’s digital transformation​

Analytics: deliver analytic applications & services that generate insight on how to measurably improve​

Expertise: provide clinical, financial & operational experts who enable & accelerate improvement​

Engagement: attract, develop and retain world-class team members by being a best place to work​

Product Marketing Manager – Consumer Experience

Portfolio Ownership & Messaging

Go-to-Market & Revenue Enablement

Battle cards

Objection handling frameworks

ROI narratives

Buyer-aligned sales motions

AI & Scalable Content

Market Insight & Client Engagement

Agenda setting and facilitation

Synthesizing client insights

Education

Growth Opportunity

Data: integrate data in a flexible, open & scalable platform to power healthcare’s digital transformation

Analytics: deliver analytic applications & services that generate insight on how to measurably improve

Expertise: provide clinical, financial & operational experts who enable & accelerate improvement

Engagement: attract, develop and retain world-class team members by being a best place to work

Product Marketing Manager at Health Catalyst