Nabu Casa is the organisation behind Home Assistant, the world's largest free and open-source smart home platform used by over two million households. Nabu Casa was established in 2018 by the founders and core contributors of Home Assistant, with the intent of making the project sustainable and to prevent burnout. Our guiding principlesâprivacy, choice, and sustainabilityâare embedded in everything we do, from our architecture to our community.
Nabu Casa is a profitable company with no external investors. Today, we are the official provider of Home Assistant products and services. Every subscription and purchase directly funds the ongoing development of Home Assistant and the many other Open Home projects.
The Role
We're looking for a Digital Marketing Manager to own how Nabu Casa shows up online â and to make it count. This is a hands-on, execution-focused role: you'll plan and ship campaigns, grow our organic presence, and make sure every euro we spend on paid reaches the right person. You'll work closely with our Product Marketing Manager, but you won't be waiting for briefs â you'll be driving the agenda.
Our audience is technically sophisticated and community-rooted. They can tell the difference between marketing that respects their intelligence and marketing that doesn't. This role requires someone who gets that.
What You Are Going To Do

Own the performance of Nabu Casa's digital channels â website, email, SEO, paid, and social â with clear targets for reach, conversion, and subscriber growth
Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities
Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time
Run email marketing for Nabu Casa Cloud subscribers â lifecycle flows, release announcements, and re-engagement â and track the metrics that matter
Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor
Report on digital performance weekly and bring a clear point of view on what to prioritise next
Grow and engage Nabu Casa's presence in the communities where our users live â Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces
Test new growth levers â affiliate, referral, influencer â with structured experiments and documented learnings

What You Need To Have

Hands-on experience running digital channels â SEO, email, paid social/search, content â with owned performance metrics, not just supporting roles
Fluency in analytics: able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team
Strong copywriting for digital contexts â you know how to write for a technically literate audience without talking down to them
Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, HubSpot, or equivalent)
High autonomy â you know what to look at next without being told

It would be great if you also have:

Experience marketing a technical, developer-adjacent, or open-source product
Familiarity with the Home Assistant ecosystem or smart home space
Experience working in a small, remote-first team where you own a function end-to-end

What we offer You
Nabu Casa is a fully remote organization that uses Remote to employ people from all over the world. You will be a normal salaried employee in your country.
This is a full-time position for 40 hours per week. Because we are a fully remote company, there is no fixed schedule. For the purpose of team communication, we do try to ensure at least 3 hours of overlap in the workday. You will report to our VP Commercial, based in Norway.
Core to the establishment of Nabu Casa was the well-being of the people building the future of the smart home. We will provide all the benefits required by the country you reside in. However, we also want to make sure all our employees, regardless of country of origin, get at least a minimal set of benefits, including:

Five weeks (twenty-five days) of paid time off.
Fourteen days of paid sick leave if your country/laws treat them as unpaid.
Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth.
A budget for your work hardware once you start. After three years, you may keep this equipment for personal use.
An annual smart home budget to ensure you keep up-to-date with the latest smart homes offer.
An annual education budget to help you grow and stay on top of your game.
A yearly performance bonus based on

Digital Marketing Manager at Nabu Casa